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Conduct market research and competitive analysis.īegin the tender process by performing high-level market research to understand the current state of demand for your offering. Indeed, it is a legal requirement to tender out a contract in most of the healthcare segments.ġ. Additionally, it is also important to highlight that many innovations or medical technologies are sourced through tendering in our health systems. If private organisations undertake, it is known as private tendering. When it is done by government or government-affiliated entities, such as the ones in healthcare, it is known as public contracting. Tendering refers to the process by which bids are invited from interested suppliers to provide good or services (or both) to a buyer organisation.

You simply won’t succeed if you don’t take a tender (and tender management) for what it is: a high-stakes selling game that requires a unique approach from direct-to-business selling.īefore we dive into the path towards tendering, let’s get crystal clear on what tendering entails. It’s no secret that healthcare tendering is tricky and complicated.